HI-CHEW - WORLDS OF FLAVOR

YEAR: 2025
ROLE: CGI ANIMATOR, 3D ARTIST
STUDIO: ANDRAS

In a saturated candy market, HI-CHEW distinguishes itself through vibrant flavours and extensive variety—yet to expand its market presence, it required a more compelling visual identity and stronger audience engagement. Working with Andras Studio, we developed an energetic campaign that celebrates HI-CHEW's diverse fruit flavour range by immersing viewers in vivid, flavour worlds. The Worlds of Flavour initiative reached millions across major streaming and social media platforms, elevating brand recognition and solidifying HI-CHEW's position as a playful, flavour brand.