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MAD (Motion and Design) logo: bold, black, geometric letters 'MAD' on a white background. Modern branding for motion design s

BENETTON - FIRELOVE FRAGRANCE PITCH AD

YEAR: 2025
CLIENT: UNITED COLORS OF BENETTON

We created this video ad pitch for Benetton's "Firelove" perfume that presents a bold and highly stylised product visualisation, using exceptional CGI rendering, dramatic lighting, and dynamic motion design to create a memorable and impactful campaign. This pitch masterfully leverages high-fidelity CGI, a striking colour palette, luxurious lighting, and implied dynamic motion to present a product that is both aesthetically pleasing and conceptually engaging for Benetton.

Benetton Firelove perfume 3D CGI render: luxurious spray bottle with gold atomizer, vibrant fuchsia liquid, and dynamic motion design. Product branding showcased with elegant fragrance mist visualization.
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