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MAD (Motion and Design) logo: bold, black, geometric letters 'MAD' on a white background. Modern branding for motion design s

We worked with Arcade Studio to develop vibrant 3D animated content for Asics' field hockey campaign, using stylized animation to convey the sport's speed, power, and technical skill. The work merged product presentation with athletic performance, tailored for distribution across social platforms and digital ad campaigns. We had a blast coming up with a bunch of weird and wonderful sims and effects for this project showing speed/grip/comfort.

ASICS - FIELD SPEED FF SHOE AD

YEAR: 2024
ROLE: CG, LIGHTING, RENDERING

STUDIO: ARCADE STUDIO

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